You see them everywhere, and they subtly enter your consciousness and linger there until the thought coerces you to buy something. These are the print ads, and you see them from billboards to newspapers. And they are a powerful means to get people to buy or change their minds on some things.
As there is a wealth of print ads everywhere, you will need to create a compelling one. And compelling ads follow a principle, a discipline. When you learn all these rules, that’s when you can finally break them. For now, here are some of the things to keep in mind when you create a print ad.
Imagery is the other half of the print ad’s message. As such, it is important that they are high-resolution, detailed, and attractive. The lighting should be superb, and the colors should be vibrant. This is especially true when it comes to fashion. This should not be a problem if you have a partner that specializes in photo retouching services.
Half of the message of the print ad should be visible in the copy. And effective advertising copy is always short and clear. You have to be creative and witty as well, to arrest the attention of your consumers. At a minimum, the headline should not exceed eight words.
Together with the copy, the typeface plays an important part in conveying the message. Always aim for clean and legible typefaces, whether they are serifs or sans serifs. For modern feel and vibe, art directors always use Futura, Arial, and Helvetica. But for classic fonts, you can go for Garamond. However, you can always have a typeface customized for the ad campaign.
These are only some of the things to keep in mind if you want to perfect your print ad. It always pays that you find a reliable partner.